Audio branding – How is your brand sounding?

Audio branding is the use of sound to create an emotional connection with a specific brand. It’s not just about creating catchy jingles or songs. It’s about creating a sonic identity that resonates with your target audience and makes them feel your brand’s mission when they hear it.

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Alma

Glocal Sound coordinated arrangements for Germán López’s acclaimed album “Alma,” featuring internationally renowned artists and produced by Grammy winner Gregg Field.

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De Cabeza

An evocative contemporary dance production by Teresa Nieto en Compañía, delves into the courage and vulnerability of diving into the unknown. Premiered in 2008 at Madrid’s Teatro Albéniz, it features original music by Héctor González Sánchez (hachedelara) that elevates its dynamic choreography. Recognized with the Max Award for Best Choreography, this work seamlessly blends contemporary aesthetics with emotional resonance.

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Turquesa como el Limón

“Turquesa como el Limón” is a contemporary flamenco show created and directed by Rocío Molina, with soundscape design by Héctor González Sánchez. It challenges traditional beauty standards through humor, irony, and dance.

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13 Rosas

“13 Rosas” is a tribute to the innocent victims of the Spanish Civil War, featuring original music by Héctor González Sánchez. This award-winning production by Compañía Arrieritos combines flamenco, dance, and history to convey a powerful emotional experience.

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