Audio Branding & Sonic Logo
Client: SHEnergy within
Original Music & Sound Design: Hector Gonzalez Sanchez (Glocal Sound)
Release; November 2023 – Online Video
Media
Project Description
SHEnergy within is a community dedicated to empowering women in business by providing them with the necessary skills, support, and mindset to achieve their professional and personal potential.
Glocal Sound collaborated with SHEnergy within to create an exclusive audio identity, including an original sonic logo and complete audio branding. The goal was to develop a sound universe capable of clearly reflecting the brand’s identity and values, emphasizing feminine empowerment and authentic leadership through sound.
By strategically combining contemporary rhythms with a warm and confident female voice, the resulting sonic branding authentically captures the brand’s core mission. The audio elements crafted by Glocal Sound ensure brand consistency and emotional connection, creating memorable touchpoints across various media.
This audio branding is exclusive to SHEnergy within, ensuring no other brand can utilize this sonic identity, further strengthening its uniqueness and brand recognition.
Exploring the Audio DNA of SHEnergy within
The audio DNA of SHEnergy within goes beyond simply combining contemporary rhythms and a confident female voice. It includes additional distinctive elements carefully chosen to reinforce the brand’s core message. Two empowering phrases, concise yet powerful, are woven into the audio, serving as mantras that listeners can internalize and carry with them.
At the heart of the sonic identity lies the melodic leitmotif of the sonic logo—three descending notes followed by an assertive turn landing on a lower pitch. This musical gesture symbolizes an inward journey, moving from external experiences toward deep internal discovery, ultimately reaffirming inner strength and empowerment.
Furthermore, the harmony intentionally concludes on an open-ended functional chord, representing the magical moment of internal transformation. This open resolution is intentional, expressing the continuous journey of the women of SHEnergy within, who after experiencing this transformation move forward with increased confidence, resilience, and leadership capabilities.
